The
example of entrepreneur that is has outcome oriented traits is Richard Branson.
Richard Branson is well known as a leading business figure throughout the
western world. Although not all of his business ventures and investments have
been successful, he has created a global online and many other businesses,
including a chain if music distribution and retail enterprises, most of which
are marketed under the Virgin brand. Branson is one of a new breed of business
leaders who combine personal flair and entrepreneurial vision with sound
business logic and decision-making.
He
initiated airline Virgin Australia, which has challenged the entrenched players
in New Zealand and Australia. As business entrepreneurs are motivated by a
desire to see things change and to produce measureable returns. The results
they seek are essentially linked to ‘making the world a better place’, for
example through improving quality of life, access to basic resources or
supporting disadvantaged groups.
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