For
example the story of women’s entrepreneurs Madam Sairolniza Jamadi who have the
high vision. The entrepreneur opened a business called Rabiah Amit Cake House.
Visionary in itself clear when the vision is to change the traditional
marketing its Sarawak Layer Cake maker of the methods of dealing face to form a
business online. Entrepreneurs are also expanding business market that are
inherited from the mother at the global level using information technology skills.
Despite various obstacles impassable either from outside or inside, these
entrepreneurs continue to persevere and make it a challenge.
According
to Yep White (1985), challenges that must be passed by an entrepreneur can be
divided into self and family, challenge yourself more centered on his ability
to perform the duties and responsibilities efficiently and effectively.
Effectiveness depends on the skills, experience, ability and willingness to
discipline yourself to sacrifice pleasure and leisure. The second challenge,
namely the family occurs in two forms, namely they did not believe in the
ability of the individual business. As a result of this situation could
discourage entrepreneurs. Moreover, the family refused to give a positive and
constructive cooperation to prevent progress.
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